Marketing, education

- Product launches
- Premarketing activities
- Product marketing
- Sales

Product LAUNCHES

• new products in the pharmaceutical market
• ORIGINAL drugs, GENERICS, MEDICAL DEVICES, food supplements, cosmetics

Premarketing activities

• Premarketing analyses of the market, sales potential of a product
• Pricing and reimbursement – pricing in relation to a manufacturer, market and competition, Ministry of Finance and Health, preparation of documentation for price and reimbursement for the SÚKL
• Preparation of artworks, patient information sheets in accordance with the valid legislation in the Czech Republic and EU
  • Proposal and implementation of artworks
  • Print and production of leaflets and packaging materials

Product marketing

• Preparation of a product marketing strategy in line with the company's sales strategy
• Market analysis
• Marketing mix
• Business plans and marketing strategy – short and long-term
• Professional training of your sales team involving corporate representatives in relation to the corporate strategy, including preparation of the marketing support "turnkey" / POS materials, promotional items, etc. /

SALES

• Impact – sales training for a particular product, including development of a data bank to ensure the situation, creation of the objection and argumentation data bank
• System of work – focusing on the selected customer segment and subsequent system of monitoring and rating activities
• Possibility of co-visits of our consultant in the field with your sales representative
• Consultations and support of the product management activities 
• How to work with various types of clients, how to use various sales styles
• Outsourcing – management of activities and campaigns „outside“

 

Pharma Product Management:
“Marketing and sales are combined bottles. One without the other will never form a perfect unit. Therefore, a sales representative must know the product but also must be able to sell it"