Marketing and sales

MARKETING

Product LAUNCHES

  • new products in the pharmaceutical market
  • ORIGINAL drugs, GENERICS, MEDICAL DEVICES, food supplements, cosmetics

Premarketing activities

  • Premarketing analyses of the market, sales potential of a product
  • Pricing and reimbursement – pricing in relation to a manufacturer, market and competition, Ministry of Finance and Health, preparation of documentation for price and reimbursement for the SÚKL
  • Preparation of artworks, patient information sheets in accordance with the valid legislation in the Czech Republic and EU
    • Proposal and implementation of artworks
    • Print and production of leaflets and packaging materials

Product marketing

  • Preparation of a product marketing strategy in line with the company's sales strategy
  • Market analysis
  • Marketing mix
  • Business plans and marketing strategy – short and long-term
  • Professional training of your sales team involving corporate representatives in relation to the corporate strategy, including preparation of the marketing support "turnkey" / POS materials, promotional items, etc. /

SALES

  • Impact – sales training for a particular product, including development of a data bank to ensure the situation, creation of the objection and argumentation data bank
  • System of work – focusing on the selected customer segment and subsequent system of monitoring and rating activities
  • Possibility of co-visits of our consultant in the field with your sales representative
  • Consultations and support of the product management activities 
  • How to work with various types of clients, how to use various sales styles
  • Outsourcing – management of activities and campaigns „outside“

 

Pharma Product Management:
“Marketing and sales are combined bottles. One without the other will never form a perfect unit. Therefore, a sales representative must know the product but also must be able to sell it"